Revenue at risk
The estimated value of memberships expiring this week or already expired — one number that tells you how much renewal revenue needs attention right now.
Why revenue at risk is hard to see
Expiring memberships are scattered
Without a single place tracking expiry dates, there's no way to add up what's actually at stake.
It's easy to underestimate
A handful of memberships each feels small — until you see the total value together.
No sense of priority
Without a number, every renewal feels equally urgent, or equally ignorable.
How revenue at risk is calculated
A simple, transparent formula — not a black box.
Memberships expiring this week
Includes today, tomorrow, and the rest of the coming week.
Plus memberships already expired
Lapsed memberships stay counted until they're renewed or resolved.
Each valued at its plan price
The price tied to that member's plan is added to the total.
Summed into one figure
The result is the estimated revenue that needs a follow-up right now.
What the revenue-at-risk figure gives you
A prioritization tool, not a revenue forecast.
One clear number
The estimated value of memberships expiring this week or already expired.
Transparent formula
Built from real membership plan prices, not a hidden estimate.
Always current
Updates as memberships move through expiring, expired, and renewed.
Connects to the renewal queue
The same memberships behind the number are the ones in your queue.
A prioritization signal
Helps you decide where to focus follow-up time first.
Never a guarantee
It's an estimate of what needs attention — not a promise of what will be recovered.
Questions about revenue at risk
Does Cuniro guarantee this revenue will be recovered?
No. Revenue at risk is an estimate of what needs follow-up, not a promise. Whether it's recovered depends on your business and your members.
What exactly counts toward the figure?
Memberships expiring within the coming week, plus memberships that have already expired, each valued at their plan price.
Can I see which memberships make up the total?
Yes — the same memberships behind the number appear in your renewal queue.
Does this include unpaid invoices or accounting balances?
No. It's based on membership expiry, not a general accounts-receivable balance — Cuniro isn't accounting software.
Is this available on the Free plan?
Yes, revenue at risk is visible from the Free plan.
Know how much needs attention this week
Add your members and see revenue at risk calculated automatically.